Before the pistol fires, PAUSE. Have you got the right message? Compelling, differentiating message is CRITICAL. If you provide a product, does your packaging make your customer go wow?
‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ — Sun Tzu
Your efforts will be futile if you haven’t done the work up front on your strategy. Being clear what your customers want/need, why you are different, your positioning, which channels to use, etc. Pausing to strategically think through these foundations are critical and cost-effective.
I’ve had afternoon tea delivered with amazing packaging that made me go wow.
A bank that is going all out on being dog-friendly.
Personalised event video messages
What have you come across that was different? What are you doing?
Strategy to avoid being busy fools
'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise
